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© Provided by Benzinga'Dreams' is making money for Stevie Nicks even while she's in isolation.
A viral TikTok video has Fleetwood Mac surging up the music charts and has provided some free publicity for Ocean Spray.
What Happened? A TikTok clip showing a longboarding man drinking Ocean Spray cranberry juice to the tune of Fleetwood Mac’s “Dreams” went viral in the last week, and the clip has sent “Dreams” as high as No. 28 on the Rolling Stone Top 100 Songs Chart as of Friday.
Fleetwood Mac's second album after the incorporation of Nicks and Buckingham, 1977's Rumours, produced four U.S. Top 10 singles (including Nicks' song 'Dreams', which was the band's first and only U.S. Number one) and remained at No.1 on the American albums chart for 31 weeks, as well as reaching the top spot in various countries around the world.
The popular video got the stamp of approval from Fleetwood Mac’s official Twitter account.
We love this! https://t.co/LgMGOGZIer
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— Fleetwood Mac (@fleetwoodmac) September 26, 2020
The resurgence comes more than 43 years after “Dreams” was originally released March 1977.
On Sunday, Fleetwood Mac drummer and co-founder Mick Fleetwood recreated the TikTok video:
Classic MF#Dreams#CranberryDreams#MickFleetwoodhttps://t.co/QXkvvaWuGR
— Fleetwood Mac (@fleetwoodmac) October 4, 2020
Why It’s Important: The Google Trends graph below suggests the viral video has triggered a spike in search volume for Fleetwood Mac. Unfortunately, Ocean Spray doesn’t seem to be getting a similar boost in search volume.
The potential for videos and products to go viral is one of the reasons advertisers and American companies are so interested in partnering with TikTok. Yet TikTok has found itself at the epicenter of the U.S. trade war with China.
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President Donald Trump has threatened to ban the use of TikTok in the U.S. if the company’s Chinese parent company ByteDance doesn’t sell TikTok to an American company.
ByteDance recently agreed to a deal that would set up a U.S.-based TikTok Global, with ByteDance owning 80% of the new entity and U.S. companies Oracle Corporation (NYSE: ORCL) and Walmart Inc (NYSE: WMT) owning the other 20%.
Treasury Secretary Stenven Mnuchin has said TikTok’s potential deal with Oracle and Walmart must meet U.S. security requirements or TikTok could still be shut down.
Stevie Nicks
Benzinga’s Take: The viral Fleetwood Mac video is a clear demonstration of the value of the TikTok platform. There is too much money at stake for TikTok to simply disappear in the U.S., so investors should expect some form of agreement to keep TikTok up and running in the near future.
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Stevie Nicks performs in 2017. Photo by Ralph Arvesen via Wikimedia.
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